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The Apricot Producers
of California and the state's apricot industry
Welcome to the California Apricot
Industry Perspective!
Packed with facts, this section features information
on today's industry and an in-depth look at the non-profit association
dedicated to California's apricot industry, the Apricot Producers
of California (APC).
The buttons on the left and links provided on this page will
help you navigate through this and other sections on the site.
News: The Apricot Producers of
California in the New Millennium
A remarkable 95+% of the United States' apricot crop
is produced in California by small, family-owned farms. Taking
on a relentless guardian role in the changing apricot market,
APC functions as the reliable source of industry information,
a critical bargaining association, and a resourceful marketing
and promoting force for its grower-members.
Recent California apricot harvest seasons presented numerous
challenges for California apricot farmers and ultimately the
APC. Unpredictable weather, competition from lower-priced
imports, and changing consumer habits severely impacted the
industry. Taking action, the APC is working hard to combat
these threats. Bill Ferriera, President of the APC, and
his colleagues regularly lobby governmental and trade organizations
and have also sponsored a number of educational efforts to consumers,
dieticians, media and foodservice professionals, launching a
website, attending trade shows, providing educational pamphlets
and materials, as well as myriad other efforts.
For more on the Apricot Producers of California, please visit
About the APC.
Additional information on today's industry can be found in the
Media Section. |
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